Big red branding
Big Red is a men’s mental health foundation that was started by my family in 2022. The foundation began after we lost our cousin Adam to his battle with depression with the goal of bringing awareness to the mental health epidemic. This brand was modeled after Adam, utilizing his bright red hair as the main iconography. The founders wanted to reference Adam’s love of hockey in the logo which led to the decision to hide a hockey stick and puck in the G and D of Big Red.
Brand Evolution
For this brand 4 different logo options were developped before the final decision was made. The Jeep logo was inspired by Adam’s red jeep that he was rarely seen without. Keeping with the men’s mental health theme this logo was intended to draw in the vehicle loving crowd who wouldn’t typically pause for mental health. The second option was based off an image of Adam, ultimately the founders decided to use this option for special occasions as it was a little too personal for everyday use. The third option followed the same theme using a hockey image of Adam as inspiration, the characterization of this option was a little more stylized. The founders agreed that this option might work for their hockey events, but didn’t fit with the variety of sporting charity events they are planning to host.
